The Sophomore Shrug: Second Book Elicits Serious Ho-Hums

I wrote a little essay for "Book Life", which is part of Publishers Weekly, about the travails of self-publishing--particularly where second novels are concerned. You see, your friends get excited about your first novel, buying the thing and turning up at your readings. The local media in your neck of the woods deems it press-worthy too, Area Man Publishing a Novel and all.

The second novel--not so much.

The essay is called "Second Thoughts on Self-Publishing." 

This is all too fitting. Since the essay was published, I've seen a little spike in sales for my first novel, No Never No More.
The second one that's caused a bit of frustration, When I Was Punk? No bump in sales yet.